Business information center

In the business world, maybe we’re familiar with the terms of marketing, promotion, and selling. What’s the difference? In fact there are still many people the wrong meaning of marketing. When speaking of marketing, there are still many who think promotion. They think that it is a promotional marketing. Wrong? No, promotion is part of marketing. This means that rather than promotional marketing alone.

The second misunderstanding is that many people understood, is marketing the same as selling (selling). Even many who claim a marketer, but he’s a salesman. Wrong? Not really, the truth is part of a marketing sales. So instead of just marketing and sales promotion only. So what?

Many people who simplify marketing campaign coupled with the sale. It’s OK, but will not give optimal results. Now let’s think. For example, you conduct a campaign to put an ad in a magazine. The question is, what makes the magazine’s readers care about your advertising? It could be a lot of advertising in the magazine with products or services similar to yours. Why they should choose your ad?

“The reason” they choose the ads you can not be answered simply by promotion only. Then, why they buy your product or use your services, not simply answered by sales alone. This means that there must be something prepared in advance before the promotion and sales. Thus, marketing is not just a promotion and sales.

Ads that interest was not enough. Perhaps, the market will be interested in your ad, but after they are interested then they can turn their attention to other ads. Why? Maybe they ask who you are? Why should you care? Because, others also provide products or services similar to yours. That is, you must provide a strong rationale for the market to choose you.

What’s a good reason?

The first is the placement yourself or with a fancy term called positioning. When you have been placed in “position” of certain of the most profitable, the market will pick you. I write the word with quotes positions, meaning that it can be referred to the position in terms of physical and non physical. In physical terms, means a physical position. You’ve heard of strategic places? This means that the place has the most favorable position. In fact, it could be (not always) you do not need promotion, but the market will come to your place.

When asked “if ever make mistakes?” Probably most people would answer “yes ever”. It’s natural for a man, all the people often do things wrong when they do not know which one is correct. Even people who are experts were also never made a mistake. Because they can become an expert as it is now, after they managed to find the correct answer to avoid mistakes – mistakes that they once did.

When we do things, sometimes we can not do well until we often make a mistake. Although everyone has made mistakes, but not many of them are able to learn from the mistakes he did. Usually they can only cry and blame themselves for mistakes they did. When in fact there is an error in a large study that we can take the benefits.

From the mistakes we have done, whether intentionally or not our purpose. Give ourselves a big learning, one of the benefits is to always evaluate the attitude that still is not quite right. The mistake we often make, actually arise because of the lack of information on us. So with the evaluation of deficiencies – deficiencies that we have can help us not repeat the same mistakes in the future.

In addition to evaluating all the things we did, the error can also provide motivation for us to figure out how to rise from failure that we get over our mistakes. Because every mistake we have done, certainly has a way and the most appropriate solution to solve it. Where there is an error in fact there must be a great way weeks to determine the right thing.

So also in running a business, if someone is still using the wrong business strategy often they run businesses will fail. But with such learning, the business will try to improve the strategies used to develop the business. All depends on each individual – each, if you want to be successful is to learn to find a way out of your mistakes. Hopefully with the motivation to learn from a mistake, it can inspire you to keep trying to rise from failure. Salam success.