When we sell a product on the market, we often find a wide range of consumer characters. There are enough consumers who are consumptive, so they are easier to decide to buy a product. But there are some consumers who are quite critical and always consider many things before they buy the product. This is certainly a big challenge for your business actors, because as a marketer you are required to be able to create a sales strategy that appeals to all consumers.
Although employers are often planning various marketing strategies to increase sales of its products, but not infrequently some of them still experienced failures in the implementation process. These conditions of course make the products they offer consumers demand less, and sink amid increasingly competitive market. Surely this is very detrimental to the business, given the failure of product sales as well as close the opportunity for entrepreneurs to get a big turnover every month. So, exactly what are the causes of failure in product sales?
Here we inform some of the factors that cause consumers not to purchase your product.
1. Pricing of products that do not fit
You can be sure to purchase an item, the main factor taken into consideration is the price of consumer products. Therefore adjust the prices given by the target market you have specified. If your target market is the average for the middle down, then the priority to give prices a little skewed. However, if your target market for the middle and above the price you can offer a little more expensive, as long as the quality of the products offered in accordance with a given price.
2. Submission of info products that are less obvious
Submission information is less clear, making the consumer is not interested in buying your product. Therefore convey all your product information clearly, both the info about the benefits provided from the product, to how to use. If you need to include all the advantages and disadvantages that have your product, so consumers are not afraid of buying products.
3. Your product is less need for consumers
One factor that into success is the high level of product sales of consumer demand for such products. If your product is less need for consumers, it is certain sales volume will also be very less. Therefore, before selling a product first set of products that are needed by your target market. This will simplify your product is received by the market you aim at.
4. Consumer confidence is still very poor
As a new business, it is not easy for you to make consumers trust the products offered. Therefore the first thing you should do is hold a branding activities to introduce your product to consumers, and offers a better value to build loyal consumers. The greater the consumer benefits of your product, the greater the confidence in your product.
5. Quality products that are less good
When the product being offered is less good, we can be sure consumers would be reluctant to buy such products. However the product quality is more important than quantity. Although as an entrepreneur you want to earn big profits, but never reduce the quality of the product for profit. Because today’s increasingly savvy consumers, and could tell which products are really good quality and which are not quality products. Do not get your product out of the market, because the quality is not maintained.
Meanwhile, this old way of marketing that we can inform you, hopefully our writing can help businesses to market their products and provide benefits to the readers in general. Good luck and greetings success.
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